How do you build solid relationships with your home sales customers?

Working as an independent door-to-door salesperson (IHDS) offers a unique opportunity to build genuine, lasting relationships with your customers. Because good interpersonal skills are the key to success in doorstep selling, you need to be able to win the loyalty of your customers by offering them quality products and impeccable service.

By becoming a fashion consultant or shopping planner for the ready-to-wear brand Elora, our team will guide you in developing your sales and provide training to help you strengthen customer relations.

Proximity, the cornerstone of customer loyalty

As an independent door-to-door salesperson (IHDS), your greatest asset is the close relationship you can establish with your customers, right from the first meeting they attend. Unlike large companies that never meet their customers, you have the opportunity to establish a personal and direct link with each customer.

All Elora shopping planners cite this human aspect of home meetings as one of the reasons why they enjoy their job so much. Exchanging ideas with the hostesses and customers, a consultant needs to be a good listener and show empathy. This makes customers feel valued and understood, and gives them the confidence to make a purchase.

Personalise your approach to customers

Successful sales are those where the customer feels that the product has been chosen especially for them. So how do you go about it? Take the time to get to know your customers' tastes, needs and expectations; record all this information in a small notebook or in a computer file. Personalised customer management means you can offer products that are tailored to your customers and provide a service that is made to measure.

Suggest that your customers create their own whishlist so that you can show them their favourite clothes and accessories at meetings; this shows that you are genuinely interested in them, and not just in making sales.

Build a relationship of trust with your customers

Trust is the cornerstone of any lasting relationship, including a commercial one. Always be transparent about the product and the precautions to be taken for its maintenance, the conditions of sale and the return or exchange options. Always ensure that your customer is satisfied after every sale. As a VDI, you are the bearer of your company's values: being honest and honest with your customers inspires trust and loyalty.

Reward customer loyalty

Offer your loyal customers exclusive advantages to make them feel special. For example, make it a priority to inform them of upcoming sales promotions or invite them to open days. A bit like a loyalty programme, Elora regularly offers you exclusive accessories to give to your customers: tote-bags, jewellery, pens... all little touches that help to foster customer relations.

Continuous training to strengthen customer relations

Elora supports its independent retailers by offering them training courses to improve their product knowledge and skills. A wide range of subjects are available, including prospecting, sales techniques, sales relationship management, marketing and communication. One of our training courses is specifically dedicated to building customer loyalty: it gives our shopping planners the keys to encouraging commitment, personalising and offering a positive experience to their customers.