Elora Our history, our values
a corporate success
La réussite de tous !
The Elora concept
The Elora concept is fashion that is chic, casual and wearable, trendy but original. The brand has built its reputation in ready-to-wear by using noble materials that combine modern cuts and refreshing colours. Elora creates key garments that can be worn everywhere, without becoming an all-purpose brand. The brand has an eye for detail, making each garment unique thanks to an original word or print.
To seduce fashionistas, we are constantly renewing ourselves and developing 4 collections a year! For those looking for fashion bargains, the Elora brand comes to your home for a home clothing sale.
Elora does very little advertising. It relies mainly on the hundreds of thousands of customers and sales assistants who have chosen our brand. They create their own style and are the best representatives of Elora fashion.
Today: Elora continues to lead the way
Elora is still a fast-growing clothing brand. It is expanding internationally, particularly in North America. Elora is never short of ideas for diversification. By inventing the concept of door-to-door clothing sales in France, Elora has created a real movement in the world of ready-to-wear home shopping. Thanks to its many home sellers in France, Switzerland, Belgium and Luxembourg, the Elora brand has been able to diversify and renew itself to become a must-have today.
Yves Duplatre's starting point was a simple observation: fashion, with its fashionable side, was not sufficiently represented in homeware. He came up with the idea of creating a new clothing brand that would challenge itself each season. Benefiting from the company's 35 years' experience in home shopping, Yves Duplatre created the Elora brand in 2010, surrounded by a team of stylists and pattern makers who had worked with the biggest ready-to-wear houses! Elora has become the benchmark for women's fashion and ready-to-wear home shopping. He is convinced that direct-selling customers follow trends. They want to change their look and will appreciate the advice of a professional makeover specialist, known at Elora as a fashion consultant.
Today, thanks to our 1,000 home assistants and hundreds of thousands of customers, we've won the bet!
Its original method of distribution was inspired by a trip to the United States, where door-to-door sales of clothing were already widespread. The idea was born to offer ready-to-wear collections to women, directly in their homes, during convivial moments surrounded by their friends. Before the Elora clothing brand was born, the company marketed various brands (Georges Franck prêt-à-porter for women, Georges Franck Lingerie, Little Franck for children, etc.).
Fashion and design, quality and respect
Together with our sales advisers, suppliers and partners, we do our utmost to meet our commitments and work hand in hand
Transparency in our dealings with our partners, employees and sales advisors, as well as compliance with competition rules, the provision of reliable and sufficient information and fair treatment of our partners, are the fundamental elements that enable the Elora clothing brand to maintain and build on the trust it enjoys.
Our rigorous approach and constant drive to improve our clothing and procedures have enabled us to build a strong, recognised image, and to foster a unifying and stimulating corporate culture within the company.
Elora is also
A women's clothing brand that takes care of women! Find out more about life at Elora, behind the scenes and how we think about our ready-to-wear collections.
Fashion at Elora
Drawing inspiration from the latest trends and playing with fashion codes, Elora is an at-home ready-to-wear brand with a unique and daring style.Find out more
Creation and design
Comfort, quality and style are our watchwords. Elora is the ultimate casual chic brand with a Rock edge.Find out more
Life at Elora
Prestigious events, challenges, gifts, modern management and training seminars. Everything is designed to help you flourish.Find out more