The 4C rule applied to home sales

1/ First and foremost, good contact

Like everyone else, your customers will appreciate a pleasant contact with the sales assistant (you in this case). You need to make a good impression straight away, because statistics show that it's the first few seconds that count the most.

Door-to-door selling is above all a time for social interaction. Smile and be welcoming. Don't hesitate to put your guests at ease by inviting them to sit down and offering them a cup of tea, fruit juice or coffee.

The little extra? Dress in clothes from the Elora collection, it always sells better...

2/ Know your customers

To sell better, you need to know your customers and what they want. Researching their needs is an essential part of the sales process. Analyse their outfits, their behaviour and , above all, take an interest in them.

As a mail-order bride, you need to have the psychological skills to quickly identify what motivates your customers: Do they want something new? Comfortable clothes? Do they simply want to buy new pieces to add to their collection?

Once you know what they're looking for, you can offer them the Elora pieces that suit them best.

3/ Convince by convincing yourself

Once you've got your audience interested (yes, you're the one putting on the show!), you now need to convince them that the collections you're presenting are what they want.

To convince someone, you have to be convinced yourself. It may seem obvious, but it's a basic principle that you need to integrate, and your enthusiasm will be all the more contagious for it, we assure you!

Remember, as an independent home seller, you have to respond to your customers' needs by emphasising what the product can do for them. One very important point: listen to them carefully. Don't try to argue too much. To find out what they need, you also have to be able to keep quiet and listen.

Selling is a game, and door-to-door selling makes this possible in a friendly, caring atmosphere. So if you want to convince people, you need to find the right balance between arguing and listening.

4/ Conclude (because you have to sell well!) and build loyalty

The final logical step is to close the sale. A good VDI is one that closes its sales.

If you've followed all our previous tips and the first 3 principles of the 4Cs, you're very close to making the sale!

Here are a few more tips to help you close a sale and build long-term customer loyalty:

- A high and irreproachable quality of service, advice and follow-up

- Get involved with your customers on a personal level - relationships are a very important part of door-to-door selling

- Be organised so that you're always available

- Embody your passion with enthusiasm and positivity

Satisfied customers are repeat customers who become brand ambassadors. Give them a real customer experience through successful sales and a pleasant time spent with you. If they like it, they'll come back and you'll build up a loyal customer base

Isn't that what all freelance home sellers want?