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  • Home sales: stop the myths

5 misconceptions about home sales

Home sales: stop the myths

02 DECEMBER 2020

A little while ago, we wrote an article about preconceived ideas in home selling that you really enjoyed. Elora is back today with some new preconceived ideas about home selling!

Door-to-door selling is a fast-growing sector that continues to appeal because of its many advantages (freedom, a change of direction in an exciting profession, working with a brand you love...). However, home-based selling still suffers from a number of clichés, which we're going to dispel today. Let's take a closer look at 5 preconceived ideas about home selling.

Le vente à domicile : stop aux idées reçues

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1. Home selling requires a financial investment

There are two main types of VDI status: VDI buyer-reseller and VDI agent. As a commission agent, you don't have to make any financial investment. The brand lends you its collections and you receive commission on a percentage of sales. So you can become a door-to-door salesperson with no initial outlay!

Read also: What is the VDI agent status?

2. You can't make a living from doorstep selling

Home selling is still very much about supplementing your income, yet it can become your main activity. While some people choose to keep their job in addition to their VDI activity, you can launch a 100% home sales business. Your sales figures are directly linked to your commitment, your sales strategy and your motivation. So you can make a good living as a VDI, and we at Elora are proving it with the testimonials of our VDIs!

3. Home selling is for retired people

We regularly hear that door-to-door selling is has-been and ageing. However, according to the 7th annual home sales barometer, 63% of home sales agents are under 44. The proportion of 25/34 year olds on the salaried side has increased by 3% since 2018. So home selling is open to everyone, whatever your age!

4. Home selling is not professional

One of the advantages of doorstep selling is that it's open to everyone, regardless of their level of education or experience. But that's not why it's unprofessional. Sales advisers are trained by the brands they work for. In fact, the brands present their products or services to their VDIs, as well as their communication charter and the sales techniques to be used. They can also offer training courses, as is the case with Elora.

Find out more about Elora's sales training course

5. Door-to-door selling is only done at weekends

Another common misconception about door-to-door selling is that a VDI business will necessarily take up all your weekends. As a home seller, it's up to you to plan your work and organise your meetings. You can therefore decide to keep your weekends by offering your customers several other meeting slots: weekday evenings or Wednesdays, for example, depending on your target market!

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