Which door-to-door sales sector should you choose for your VDI business?
Which home sales are a hit?
22 APRIL 2023
Door-to-door selling is a growth sector that offers many advantages. Choose a company whose values you share, which offers you an attractive salary and provides you with serious support.
Opt for products you like
The success of your business depends on your ability to promote the products you offer. For a successful home shopping business, it's essential to choose products that interest you, that inspire confidence and that you would be able to buy yourself. Be convinced of what you're selling, and you'll be convincing!
Choose an attractive payment system
As a VDI, you will receive a certain percentage of your sales. This may be proportional to the amount of your turnover, or it may increase when you reach a certain level, which is very motivating. So before you take the plunge, consider the right criteria:
- the percentage of remuneration offered by the company must be attractive to you,
- you need to be able to sell enough products to make a profit, in addition to paying off the cost of the starter kit,
- the remuneration will not be the same if you do this as a full-time activity or just to supplement your income,
- having a VDI sponsor could give you some advantages,
- finally, you could earn a higher income if you decide to develop your home-based sales team over the medium and long term.
Choose a company with the same values
When looking for a company to become a home sales assistant, it's important to contact companies whose values you share. You'll be much more effective if you promote the services of a company that you really like. Get in touch with the various companies that interest you, initially by e-mail or telephone, and then go and meet them on site. It's important to find out whether there's a good working relationship between you and whether you share their values and operating system. At Elora, we always work in a friendly and caring way! It's a human job, and it's important that you feel at ease in your relationship with the company.
Training offered by the company
Make sure that the door-to-door sales company you are interested in takes good care of you right from the start. It's important that the company offers training to teach you about the different products and how to use them, as well as training in sales techniques in line with the company's values. At Elora, we offer a range of comprehensive training courses for our home-based sales assistants: face-to-face, via Skype or by telephone. Even if you don't need a diploma to be a home seller, you'll be more successful in your business after receiving training. You'll feel more confident and secure right from the start.
The price of the starter kit
When you start out as a home sales consultant, you'll need to build up an initial stock so that you have something to work with. A few products, order forms and catalogues all have a cost. The amount varies from company to company, but it can represent a certain investment that you won't necessarily be able to afford unless you're sure of making a quick return on it. So do your sums to find out how many sales it will take to recoup the cost of your starter kit. To help you get started as an Elora home seller, we automatically lend you a complete collection.
The growth sectors of home-based selling
Being a home seller gives you a lot of freedom, not least the freedom to choose the home sales company with which to sign a contract. When you start up, your choice of company determines your status and your remuneration.
But how can you start a home sales business without knowing all the details?
Elora has some valuable information to help you choose a company that suits you and operates in a buoyant sector. So, which home shopping business is the hottest right now?
Homeware: theNo. 1 sector in the home shopping market
In France, the home shopping sector has forecast sales of around €4.5 billion for 2021. This figure confirms the growing appeal of home shopping to consumers.
Home sales companies selling products and services in the home sector account for 30% of this total. The 'good home' therefore remains a priority for home sales customers in France. After the COVID-19 crisis, cocooning products are more popular than ever.
The gastronomy and culinary sector on the podium
Companies in the gastronomy and culinary sector accounted for 26% of home shopping sales in 2021. This performance confirms the current sales trend in France: customers are keen on products and services that aim to improve their lives, and are familiar with direct sales companies specialising in products that make everyday cooking easier.
These two areas of activity alone account for half of all home shopping sales in France. If you're looking to find out which companies are recruiting in home sales, you now know which doors to knock on to find a job as a VDI .
Well-being, cosmetics and fashion: all popular areas for door-to-door sales
If your passion is for products related to the beauty, wellness and fashion sectors, you should be aware that these areas also generate good sales from door-to-door sales.
Digital marketing tools (online shops, social networks) are particularly well suited to promoting products in this sector. These are products that can be sold entirely through digital marketing. Find out how to boost your home sales in thisbuoyant sector.
Values and quality of home shopping products
How can you be a good door-to-door salesperson, anambassador for a company and a salesperson with conviction and passion?
The appeal of the company's products, the sector in which the company operates, the remuneration, contract and status on offer are certainly driving forces for independent home sellers.
However, like consumers, VDI sellers are increasingly looking for companies that offer better quality products to their customers.
Indeed, customer expectations have risen in France, as consumers are sensitive to a company's ethics. Organic products and "Made in France" are gaining more market share every year.
A company's ethics should therefore be taken into account before signing an independent door-to-door sales contract.
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