MOTIVATE YOUR GUESTS TO COME TO A HOME SALE

Identify the motivations of your guest list before the sales meeting

Before thinking about how to motivate your future guests to join your home meeting, it's a good idea to ask yourself the "why" question. Why would your guests be likely to accept your invitation to an in-home meeting ? What are their real motivations? By identifying them, you'll be in a better position to respond effectively by adapting your communication tools.

- First motivation "The spirit of discovery" : Ever since we were children, we've been told that " curiosity is a bad habit ". Well, not in our case! It's precisely this spirit of discovery that will encourage your potential list of guests to join you when you organise your home sale. Discovering a new concept, new products, new people... all essential elements for a positive experience! On your side, make the most of this curiosity, arouse the desire of your guests (with previews or teasers, mysterious messages, behind-the-scenes photos...), they'll be sure to be tempted!

- Second motivation " Creating social links ": The social aspect is essential in your VDI business , but also in the construction of the human being. Getting out of your comfort zone, seeing new people, expanding your network of acquaintances... this is a motivation not to be taken lightly when it comes to recruiting your guests! Here we come to the need to belong described by Maslow (1954). For your part, make sure you make introductions before and during your home sale.

- Third motivation "Meeting a need" : There's no mystery about it, direct selling is still fundamentally linked to commerce. As a result, one of the key motivations for your guests will be the desire to satisfy a need, not a physiological one of course, but one that has more to do with reward and pleasure. The need to take a moment for yourself, to buy a pretty dress, to get away from it all, etc.

Select the most effective tools of the VDI trade for your home sales

-Methodical, personalised follow-up before the home sale: To be a top-quality home seller, you need to be organised (we'll say it again!). Draw up a portrait of your future guests, pinpoint their expectations, identify the Elora outfits you're going to offer, rehearse your sales pitch (without losing your naturalness!) and follow an effective recruitment plan with precision (send emails M-1/ D-7/ D-1; phone calls, face-to-face contact, canvassing, contact with the hostess, etc.).

Read our article on How to build customer loyalty on a daily basis.

-Communication media tailored to your VDI status: If we have one piece of advice, it's that you should spare no effort in making your voice heard. But be careful: "more" doesn't necessarily mean "better"! Think intelligently about the communication media you're going to use, evaluating the estimated time needed to set them up, the associated cost and the return on investment. Blog, social networks (with professional pages), newsletter and emailing, flyers (outside schools, in bakeries or even at your favourite hairdresser's), business cards... you'll need to create and develop your brand image and your signature as an Elora fashion consultant. Read our advice on organising a sales meeting.

- The trend : Yes, door-to-door selling is more trendy than ever , and you should take advantage of it! In today's fast-paced business world, people like to get together in small groups to benefit from advice tailored to their needs in an intimate, private setting. It's no longer a time for mass consumption, but for sensible, sensible consumption. Emphasise these values by highlighting relevant keywords in your communications: "small group", "personalised advice", "exclusive sale", "between friends", "time for yourself", etc.

- Added value: To make your future guests want to join your home meeting, create a surprise by moving away from the classic model of a simple sales demonstration. In short, innovate from time to time! Whether it's the venue (think guest houses, bars, village halls, concept stores, etc.), the guests you can invite (make-up artists, stylists, image consultants), or the events you can plan (fashion shows, cocktails or tea parties), it's time to create added value!

-The final gift that surprises and delights: We all know that small gifts make a big impression and always have an effect! Don't reveal the secret before your home meeting, but tease your future guests about the prize to be won!

-Promotions: Another very popular form of reward: promotions! Following the home sale, you can also decide to offer your list of guests a promotion for the next home meeting or an irresistible referral system (" Benefit from 15% off the value of your order by inviting a friend to our next home sale ").