|FOCUS PROSPECTION| How can you build customer loyalty?

Recruiting a customer is great. Keeping them is even better! Customer care is one of the essential components of the customer relationship that develops between a company and its customers fashion consultant, a hostessor a customer.Elora, ready-to-wear at home, we've put together a list of easy-to-apply tips for keeping in touch with your customers!

Building customer loyalty, one of the keys to success for the independent home seller

There are two fundamental objectives when you set up your own business self-employed home sales assistantYou need to find your first customers and your first hostesses to generate sales during home meetings, and then build up the loyalty of these people to make your business sustainable. It's all about turning one-off customers into regular customers! Visit Independent Home Sales what's special about it is that it brings together a number of different profiles: the sales assistants, of course, hostesses, and prospects. In this case, customer relationship management must apply to all these strata. The more you apply yourself to customer care, the more your "clientele" in the broadest sense will become true ambassadors.

Elora's tips for building customer loyalty

-Be organised, the key to success as a VDI

Customer follow-up is no easy task: it requires precision and time! Lack of time, lack of motivation, there are many reasons for putting this stage aside. Elora advises you not to neglect this task. Not only will customer follow-up enable you to develop your sales and turnover, it will also generate more business opportunities. To do this, be organised and keep a strict schedule. Set aside at least one hour for customer and hostess follow-up.

-Be precise: create an inventory of your customer base

All good VDIs needs to keep a record of its exchanges, sales and potential contacts. Before making contact with your buyers, hostesses or prospects, be prepared to maximise the effectiveness of this contact. Keep detailed files on each of your customers, with precise notes: surname, first name, telephone number, email address, last purchases, date of last conversation and subject discussed. We recommend that you open a spreadsheet (e.g. Excel) and update it every week to make sure you don't get left behind!

-Keep in touch to keep your business going

We're getting to the heart of the matter! Keeping in touch is the very essence of customer care. Be careful not to tire or spam your contacts. Timing and listening will be decisive. By email, text message or telephone, you can adapt the contact according to the customer profile (make a note of this in your famous follow-up table!). Immediately after a door-to-door sale, thank the hostess and the buyers who honoured you with their visit within 24 hours. Then send them a short email to let them know about any forthcoming sales, new products, the development of your business, a promotion, etc. When you want to notify a former customer a new door-to-door sale, act in two stages: send an initial approach email to arrange a telephone appointment; then call her to give her more detailed information and create a different dialogue. Be careful not to disturb her or offer her a new time slot in which to contact her.

-Develop professional tools to stand out from the crowd

To stand out from your competitors, be creative and create quality content around your job as an independent home sales assistant! A professional Facebook page or blog will help you keep in regular contact with your hostesses and customers. Photographs, articles, testimonials - these are just some of the professional tools you can use to keep them coming back,

Home sales: building customer loyalty

Meticulous customer care is essential to maintaining a special relationship with your customers. However, in the face of competition and the - sometimes intense - commercial canvassing to which customers are exposed, it is essential to stand out from the crowd. Once you know how to find customers for home selling,all that remains now is to win their loyalty.

• Surprising customers to build loyalty

These days, businesses need to be imaginative in order to retain their customers, while avoiding the pitfalls of unwanted sales canvassing. A self-employed door-to-door salesperson who wants to build customer loyalty needs to develop a discreet but effective sales strategy.

To surprise a customer, a VDI can, for example :

- Pay special attention to him (message for his birthday, gift...)

- Make every door-to-door sales meeting a pleasant and rewarding experience that the customer will remember for a long time

- Stand out from the crowd thanks to the relationship of trust between the VDI and the customer

- Offering a positive customer experience, thanks to a product or service that gives complete satisfaction, is always a good way of building customer loyalty

• Personalising customer relations: a major challenge for building loyalty

One of the major advantages of door-to-door selling is the social contact and friendliness it brings to customers. That's why a self-respecting home seller needs to work on his memory so that he knows his customer file inside out. How to boost home sales? And how else can you maintain a special relationship with your customers?

• Gifts and discount vouchers: foolproof tricks to build customer loyalty?

Marketing campaigns to find new customers can be time-consuming and costly. So it's better to keep your customers by giving them complete satisfaction with quality products and services, rather than looking for new prospects.

One of the most common marketing techniques for building customer loyalty is to offer gifts: special offers and other discount vouchers for a particular product or service.

• Giving customers a voice: involvement as a loyalty-building strategy

Do you know which home sales are the best?? Regardless of the sector in which they operate, the companies that succeed in home shopping are those that have managed to unite their customers and create a community of 'brand loyalists'. It's an unstoppable sales strategy for companies.

What's more, this feeling of belonging to a community of privileged customers is rewarding for these people. As well as the satisfaction they get from the company's products or services, they appreciate the relationship of trust they have with their salesperson. This creates an emotional bond between the customer and the company (and its products).

Social networks and the internet are effective tools for creating and bringing together a community of customers. For example, you can open a Facebook group where everyone is free to express themselves.

Through social networks, customers can ask questions, ask for advice... but a community on social networks will also enable exchanges between customers. What better way to advertise than with customers who are your company's ambassadors? After all, a satisfied customer is the best messenger, isn't he?