Trends Autumn Winter 2024

THE ELORA WOMAN IS A FIGHTER!

The quintessential autumn-winter 2024 trend, spotted on the catwalks of Paris Fashion Week, is a nod to the 2010s, resurrecting, among other emblems of dazzling fashion, faux fur and leather, leopard print, warm colours, sparkling looks and lipstick.

The new Elora collection takes on the "mob wife" style, creating a femme fatale silhouette that is both powerful and elegant.

In contrast, "quiet luxury" continues to make inroads. It advocates discreet chic, with quality pieces that are almost iconic, such as the suit, the 3/4 length hooded coat, the cardigan or the midi skirt, which accompany the advent of more ethical fashion and a more streamlined look. Descended from the aesthetics of understated luxury, these 'bon chic bon genre' style essentials are becoming the bedrock of our dress code.

The look is structured around a few key pieces: a twin-set, a trouser suit, a mid-length dress with a calf-length slit, a velvet blazer, a wide belt with an ornate buckle, supple leather knee-high boots...

Elora makes these symbols of chic its own, revisiting them with a touch of impertinence. From impeccable suit jackets to palazzo trousers, not forgetting floral dresses, raglan coats and Lady Di-style cardigans with their playful buttons, the "neo bourgeois trend" is whimsically adapted to suit every figure.

The art of creating iconic, timeless trends from yesterday's glamour!

In our wardrobes, we combine arabesques, floral or baroque prints, the dynamism of denim and pink, with the almost hypnotic magic of grey and glitter. We also find the soft textures of velvet, lyocell and faux fur, and the fashionable details of a V-neck and butterfly sleeves... As for the shapes, they are hyper-feminine, both vaporous and fluid.

This autumn and winter, we'll be chic and classy from head to toe, right down to the tips of our fingernails, with (deceptively) wise looks and hairstyles: long, curly bobs, mischievous mouths, candid eyes..

At the same time, oversized jumpers (or ponchos), preferably in large knits, were very much in evidence on the catwalks. It's making a comeback, as if to breathe a breath of spontaneity into this sophisticated look.

As for denim, Elora is bringing it to every look, with elegance and casualness. Her jeans bar is more sought-after than ever, with a beautiful palette ranging from raw to faded, from slim-fit to leggings. To be enjoyed without moderation, for our casual weekends in the autumn-winter season... and for every occasion!

At last, Far West Fashion is making a comeback. More than ever, the imagery of the American Wild West is influencing our looks. It's as if our desire for nomadism and authenticity has made the adventurous spirit of cowboy outfits even more mythical and desirable!

First and foremost, mineral shades - from camel brown to Sienna, via grey and black - are essential to the Nature version of autumn and winter, just like the Rocky Mountains. As for this fawn leather, these hats and these fringes that we never tire of seeing again in the series, they bring a western and folk note to our looks, but not only that... Married with urban chic pieces and accessorised with sparkle, they are totally glamorous.

COLOURS AND PATTERNS AT THE HEIGHT OF THE TREND

As soon as autumn arrives, don't hesitate to wear these seductive pieces from the new collections, which play on the combination of pretty materials and original colour palettes. Choose them carefully, with the help of Elora, whose consultants are trained in morphology, personal styling and personal shopping. To find one near you, just click!

With Elora, you'll get to grips with the mysteries of colourimetry and be able to adopt the looks and colour harmonies that best match your complexion, eyes and hair, bringing out your natural radiance.

At the top of the autumn/winter colour trends you'll find..:

• deep reds, from burgundy to carmine
• brown, from chocolate to the reddish brown of autumn leaves
• pink: powdery, for a nude effect, or "crushed strawberry", or delicate orange
• organic and natural colours, led by saffron
• bright blue, the darling of the catwalks: in small, bold touches, on a shirt or an accessory, such as a small embossed bag (as at Miu Miu) or a belt.

Stripes are also making a welcome comeback in this autumn's wardrobes, to the delight of fashion and style lovers. Whether they're bold and XXL, discreet like 'banker stripes', or raised and textured, they promise to energise our outfits with punch and originality.

Do zebra, panther or leopard patterns appeal to you but you don't feel 'animal' enough to wear them all-over? Don't worry, there are plenty of trendy pieces that allow you to embrace this trend with subtlety. Why not opt for a long leopard skirt, a zebra print coat or jungle coloured faux leather? These stylish choices, which are easy to combine with plain colours, will help you avoid the heaviness of a total 'graou' look.

And then you'll succumb to the charm of the floral motif, reinvented as if at the dawn of each new fashion season. Floral and paisley prints are more seductive than ever. They add a touch of sparkle to Elora's latest collections. In romantic, ethnic or bohemian versions, stylised or blurred, they liven up all our clothes, from dresses to blouses and stoles.

MORE ETHICAL THAN EVER!

At the end of 2024, who would still dare say that a fashionista can't respect ethics? It's certainly hard to resist the temptation of an incendiary top or a fun accessory... But we are asking ourselves questions. It's no longer possible to remain insensitive to the excesses of fashion. You don't have to be an "ultra-ecologist" or anti-globalisation activist to move towards more responsible consumption, by choosing a brand with values like Elora.

And what if, thanks to Elora, we were to embark on a reasoned approach right now, with slow fashion? This means consuming less but better, by choosing quality pieces, timeless fashion basics that will accompany any trend with elegance and joy.

While the brand could have chosen the path of immediate profit, it has chosen to remain faithful to its guiding principles, as well as those of its customers and its VDIs (independent home sellers). That's why the Autumn Winter 2024 collection features only short-run creations, designed in France and manufactured in Europe, with impeccable quality to optimise the carbon footprint and durability of the products.

Discover fashion that's trendier, smarter and more respectful than ever!