Steps to follow for successful home sales meetings
How do you organise a home sales meeting?
09 JULY 2023
Would you like to set up as a Home Based Independent Retailer ( VDI ) but don't know how to begin your very first sales meeting? That's normal! Elora, the ready-to-wear home shopping brand, has some tips on how to get your potential customers together for an exceptional shopping day!
1. Familiarise yourself with Elora meeting sales!
"Veni Vedi Vici" said the famous Roman emperor Julius Caesar. That's your motto! A phrase to be taken figuratively, of course, because selling from home is not about power but about a relationship of trust.
Organising your own door-to-door sales meeting requires you to master the codes, rhythms and best practices that govern a meeting between hostesses, customers and independent home sellers. Before becoming an accomplished sales consultant yourself by organising your own home sales, we recommend that you attend a sales meeting as a guest of a hostess! This experience will give you the chance to familiarise yourself with Elora's fashion pieces, touch the fabrics, listen to the reactions and understand the expectations of your future customers... In short, it's a real godsend!
2. Find one or more hostesses
At first, this may seem like a difficult task, but never fear... you'll always have a neighbour, a friend, a cousin, a sister or a colleague who'll be delighted to organise your first sales meeting and spend a few hours in perfect company! As an independent door-to-door salesperson, the hostess will be your partner, making her living room or dining room available for a few hours. With her, you'll set up the Elora products before your customers arrive. Afterwards, you can even use your sales meetings as a one-off opportunity to recruit new hostesses from among your guests.
Our tip: pamper your hostesses! The friendlier the contact, the more you'll be able to multiply your sales opportunities at home meetings and therefore increase your turnover.
3. Be the queen of organisation
Preparing for a sales meeting at your home takes time. As a freelance home seller, you'll be in charge of organising the whole shopping experience.
-The first step will be to agree with a hostess to allocate a small space in her home for the home sale.
- The second step will be tosend invitations to your potential customers at least 7 days before the sales meeting. Inform them of the venue, the exact time slot (1 to 2 hours), the limited number of places (it's advisable not to exceed 10 people) and your contact details. Be persuasive!
- Finally, two days before the door-to-door sales meeting, send a reminder to your guests , reiterating the above points.
- During the sale, inform them of the parcel delivery process (at Elora, overall delivery is made to the Sales Consultant's home, with distribution of the parcels. Home delivery is possible for a fee).
4. Maintain the link!
Whether in your professional or personal life, human contact and emotion are at the heart of our decision-making and our commitment. During sales meetings, we strongly advise you to listen to your customers. They will then give more credence to your judgement and your advice.
After the door-to-door sale, write to your customers to thank them for coming, tell them about forthcoming meetings, ask them to become a hostess, thank your host... in short, be the Independent Home Salesperson they've always dreamed of!
5. Have fun and be free!
As an Elora VDI, you are 100% free to manage your schedule as you see fit. You choose your hostesses, set your sales in home meetings, decide how fast you want to work... you're your own boss!
Selling in meetings: the steps to success
If you want to organise your first home meeting sale with peace of mind, it's essential to follow these steps step by step.
Before the door-to-door sales meeting
o Training to become a home-based sales assistant
Familiarise yourself with the company's products and services, as well as its values, pricing policy and benefits. Get all the information you need to be an outstanding home salesperson.
You'll also learn the basics of the independent door-to-door salesperson's job and the sales techniques used in meetings.
o Support for independent home sellers before their first meeting
For your first presentation, Elora offers you the opportunity to be accompanied by your mentor, an experienced fashion consultant, who will give you all the advice and tips you need to run a successful home sales meeting and become a fulfilled independent home seller.
You will also be able to follow this experienced sales assistant as she presents a collection, so that you can observe her and draw inspiration from her experience.
o Organising a home sales meeting
Your network of friends will certainly be keen to host your first home sales meeting. With friends, you'll also be more at ease putting to good use all the advice and tips you've been given.
But don't neglect your organisation: choose a place, a date and a precise time. Then communicate this information to your guests at least 7 days before the meeting. Don't forget to remind all your guests 2 days before the meeting.
During the door-to-door sales meeting
It's the big day, so relax and enjoy yourself. Why do door-to-door sales if you don't enjoy sharing with others? A home seller needs to be cheerful and listen to her customers.
Liven up the meeting by presenting the products clearly and attractively. Describe the quality of the products: potential customers need to understand the value of the product and feel privileged to be invited to this door-to-door sales meeting.
Set yourself a marketing objective for each meeting: number of sales to be made, turnover to be achieved. Don't be too hard on yourself: first-time home sellers don't always achieve their objective first time round.
Keep things well organised right up to the end of the meeting: collect the order forms for the products and give information on delivery arrangements.
Leave your contact details with all the guests at the meeting and remain available to offer advice and tips if necessary.
After the door-to-door sales meeting
Keep in touch with your customers so that you can organise another door-to-door sale.
Always remember that among the customers present at your meetings, there is at least one who could be your next host or hostess for the next meeting.
This is one of the VDI's tricks for developing your customer network: recruit a new host or hostess for each meeting. In this way, the person who hosts your next sales meeting at home can offer you his or her own network of friends as potential customers.
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