What is an image consultant?

A coach specialising in appearance

The image consultant is a professional trained in the analysis of morphology and colourimetry, whose aim is to find the right style for his or her clients. As a specialist in relooking, they look not only at the way a person dresses, but also at make-up and accessories such as bags, scarves and scarves.

At Elora, the main quality of our image consultants is their ability to listen. When people call on the services of an image coach, they expect their personality to be revealed and adapted to their style. That's why the metamorphosis takes place gradually, over a period of time during which you learn to use the various tools at your disposal.

An enthusiast for fashion and different styles

As well as colours and cuts, the image consultant focuses on style. It's up to them to find the link between their client's personality and the various possible styles. As a great connoisseur of fashion, the image consultant is inspired by each person's personality to find their own style. It's a constant challenge to try to dress someone whose character is the opposite of your own. However, the role of the consultant is to forget his or her own tastes and preferences in order to adapt to each client.

Good reasons to call in an image consultant

People who call on the services of an image consultant do so in the hope of finding a style that reveals their personality. This can be a lengthy process, taking several months to assimilate the information and learnings and to take time for themselves. Image consultants are expected to guide their clients in a new discovery of themselves. Everything has to be learnt: the colours that will enhance the complexion and eyes, the shapes and cuts that best suit the body type, the style that best reveals a particular character... More than just a fashion specialist, the image consultant uses psychology to achieve his or her goals. For example, our image consultants encourage their clients to ask themselves a number of questions:

• Who am I?
• What image do I want to project?
• What are my strengths and weaknesses?
• How can I get a certain message across through my clothes and style?
• How can I improve my appearance to improve my contact with others?
• Etc.

Become an image consultant

At Elora, we offer careers with an image coach. VDI sales are an excellent way of making a living from your passion while remaining independent. Experience a new adventure every day as you advise your customers and help them find themselves. Our home consultants all share a passion for fashion. Some make 100% of their living from their work, others use it to supplement their income, but all are happy and proud to make a living from their passion.

To become an image consultant, it's essential to have a certain interest in fashion and style, as well as excellent listening skills. As far as training is concerned, we don't require you to have any qualifications, as we offer in-house training as a ready-to-wear sales assistant, enabling us to maintain a constant link with our image coaches.