Creation and Design According to Elora
Elora is the French attitude. Casual chic, with cuts and fabrics that match perfectly to create a spirit of freedom.
Nathalie Guittat, collection director of the Elora ready-to-wear brand, is keen to share her passion for art and fashion with our customers!
Elora is the ultimate casual chic brand with a Rock edge. A must-have for everyday life, punctuated by business and personal meetings.
Fashion Week, trend books, trips abroad, museums - the sources of inspiration for our creative office are numerous.
Our ready-to-wear collections are avant-garde and surprise our customers every season. Elora embodies the "easy life" of true fashion.
The Elora secret
The secret of our clothing brand is to never go out hesitant. A woman dressed in Elora should feel confident and self-assured, whatever her look!
Comfort, quality and style are the words most often used by our growing number of customers.
Every season, Elora swings with style between Bohemian, Rock'n Roll and casual chic. Our customers have become true fashionistas and love the home sales with our Elora hostesses!
To be discovered only with your best friends!
02. The Elora secret
A timeless style
Our designers, who work in the Elora workshops in Lyon, travel the world to source fabrics, materials and prints.
Elora knows how to mix styles with taste. Ethnic style, floral prints, gypset or bohemian, classic or chic, the Elora ready-to-wear line is dedicated to active women who love fashion and trendy clothes without being victims of it.
A brand on the move
Since 2010, ready-to-wear brand Elora has had its own collection of accessories to enhance your looks. Handbags there's so much to choose from!
In 2016, Elora expanded its range with the launch of Elora Fragrances: 2 fragrances for women, California and Blue Me. It's impossible not to think of Elora.
Elora is also
A complete universe. Elora also offers top-of-the-range tights made by Le Bourget Paris, and a range of eco-responsible clothes with the Elora Green label.
Elora is committed to numerous actions in favour of women and the preservation of the environment.Find out more
Values and history
Elora's history is closely linked to the values that have made our brand the fashion benchmark for home shopping.Find out more
Life at Elora
Prestigious events, challenges, gifts, modern management and training seminars. Everything is designed to help you flourish.Find out more